Competitor GTM signals

Point this template at one or more competitor domains and the Engine watches the pages that reveal go-to-market moves: pricing and packaging, hiring, leadership, and the blog. Feed-less pages are diffed on a schedule, so a real pricing change becomes an event while template and timestamp churn is filtered out. Many competitors will not have every page, so partial success is normal: the pages that exist attach, the rest are reported.

What it monitors

Parameters

Instantiate it

Attach these sources to your library (and create the suggested alerts) with one call. Instantiation is idempotent and partial-success: a valid request always returns 200 with a per-source report, even when some sources fail.

curl -X POST https://api.hypeline.io/v1/templates/gtm-competitor-watch/instantiate \
  -H "X-API-Key: $HYPELINE_KEY" \
  -H "Content-Type: application/json" \
  -d '{"params":{"domain":["competitor.com"]},"alerts":true}'

A successful response is a report you can act on:

{
  "template": "gtm-competitor-watch",
  "version": 1,
  "status": "complete",
  "sources": [
    {
      "url": "https://example.com/pricing",
      "status": "attached_new",
      "source_id": "0197a1b2-...",
      "detected_type": "html"
    }
  ],
  "alerts": [
    {
      "name": "Pricing and packaging changes",
      "status": "created",
      "alert_id": "0199c3d4-...",
      "source_count": 1
    }
  ],
  "next_steps": {
    "add_destination": "/alerts/0199c3d4-.../destinations",
    "stream": "/v1/stream?..."
  },
  "summary": {
    "attached": 1,
    "already": 0,
    "failed": 0,
    "alerts_created": 1
  }
}

Suggested alerts

• Pricing and packaging changes — pricing OR price OR plan OR tier OR enterprise (en)
• Leadership changes — "chief executive" OR CEO OR CTO OR "vice president" OR appointed (en)

Every event this watchlist emits is Ed25519-signed. See Verifying events to check a signature offline.